Explainer
Words matter. The language we use to describe traffic crashes shapes how the public understands road safety, who is held accountable, and what solutions are considered possible.
Vision Zero
Two multi-vehicle crashes on Highway 102 show why the high cost of collisions must be considered when governments decide that road safety investments are too expensive.
Media Release
Pickups, largely promoted and used for personal travel, along with SUVs and minivans, accounted for almost 88% of new vehicle sales in Canada in 2025.